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Born out of the venerable Ridgeback brand, Genesis is a UK company that produce bikes for a wide range of disciplines using steel, aluminium and carbon. Whilst Genesis bikes have won the British road race championships and other pro road races their speciality is in producing well thought out machines that can take on seriously big outings. Record-breaking global circumnavigation, the Tour Divide and the Transcontinental are just some of the epic rides that have been undertaken using Genesis bikes, as well as many less formal adventures across every part of the world. These designs and materials that work so well in the back of beyond are just as useful on the daily commute or weekend jaunt.

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